One SIGN At a Time

One SIGN At a Time

How Do I Choose a Signage Company?

exterior signage for post on how do I choose a signage company

Table of Contents

When you’re running a business, the signs you use are more than just pieces of metal or plastic with your name on them. They are a key part of your brand identity and help in attracting potential clients. That’s why it’s crucial to choose the right signage company.

This choice can boost your brand’s visibility and recognition. A good sign doesn’t just tell people where you are; it also tells them what you stand for. From visually attractive designs to signs that guide and inform, getting it right matters.

This article will help you understand your signage needs and how to pick a dependable signage provider that offers superior quality signs and comprehensive service.

Understanding Your Signage Needs – The First Step

understanding signage needs. image of blank storefront

Identifying the purpose of your signage:

  1. Branding: Signs are powerful marketing tools. They should reflect your brand’s identity and values, playing a critical role in brand identity development and enhancing brand recognition.
  2. Directional: If your business is hard to find or spread over a large area, well-placed directional signs help guide your customers effectively.
  3. Informational: Signs can also be used to inform your customers about different aspects of your business, like operating hours or special offers.

Next, think about the size, location, and visibility of your signs. A small sign might get lost on a busy street, while a large one in a quiet area might look out of place. The location is key – your sign should be where your target market can easily see it. And remember, it’s not just about being seen; it’s about being read and understood quickly.

Evaluating Signage Company Credentials

signage company logo of City Signs

1. Experience and Reputation:

Choosing a signage company like City Signs with a good reputation and plenty of experience is important. A company with a solid track record in the signage industry will likely deliver the results you need. Look for a signage business that understands various marketing strategies and can offer customized signage solutions.

2. Portfolio Review:

Take a close look at their previous projects. This will give you an idea of their creativity and quality. A company that uses premium quality materials and has a portfolio of captivating signage is likely to meet your needs for upcoming signage projects.

3. Testimonials and Reviews:

Lastly, don’t forget to read what other business owners say about the signage company. Positive feedback from clients is a good sign of a reliable signage provider. They should be known for meeting deadlines, adhering to local regulations, and having a smooth signage installation process.

Assessing Design Capabilities

  • Custom Design Services: Your business is unique, so your signs should be too. A good sign company offers custom design services to make sure your signage stands out. This means they take your ideas and turn them into signs that truly represent your business.
  • The Design Process: It’s a step-by-step journey from your first concept to the final design. A full-service company will show you drafts and ask for your input, making sure you’re happy at every step.
  • Collaboration and Communication: Working closely with the design team is key. A reliable signage company will keep in touch with you, making sure they understand what you want and that you understand what they’re doing. Good communication means you end up with a sign that’s just right for your business.

Material and Technology Considerations

Different signage material like metal sign featured in this image.

Different materials make signs look and last differently. High-quality materials like durable plastics or metals mean your sign will look good for longer. Also, think about where your sign will be – some materials are better for outdoors, others for indoors.

Technology in signs has come a long way. Now, we have digital signs, LED lights, and even interactive features. These can make your signs more noticeable and fun for your audience.

Related: How to Choose the Right Material for Outdoor Signage: A Comprehensive Guide

Installation and Maintenance

  • Installation Services: Putting up your sign safely and in the right spot is important. A good sign company doesn’t just make signs; they also install them for you. This means they make sure your sign is secure and visible.
  • Maintenance and Repair: Signs might need fixing or updating over time. Ask sign companies about their after-care services. Knowing that they can help you with any future repairs or changes can give you peace of mind.
  • Warranties and Guarantees: Check what kind of promises the company gives you about their work. A warranty or guarantee means they stand behind their signs and will help if something goes wrong.

Cost and Budgeting

1. Understanding Pricing Structures:

When you’re looking for signage for your business, the first thing to understand is how pricing works. Every sign company might have different ways of setting prices. Some charge based on size, some on materials, and others on the complexity of the design.

For custom signage, especially something like window graphics that really reflect your brand’s personality, the cost can vary a lot.

2. Balancing Quality with Budget:

It’s important to get a higher quality sign without going over your budget. Sometimes, spending a bit more upfront can save you money in the long run, as the sign will last longer and need fewer repairs. Think about how the sign will boost your marketing efforts and brand exposure.

3. Hidden Costs:

Watch out for extra costs that aren’t obvious at first. These can include maintenance, repairs, and updates. A local company with a solid reputation should be upfront about these potential extra charges.

Remember, a cheap sign might end up costing more over time if it needs lots of repairs or doesn’t grab the attention of potential customers due to too much clutter or poor design.

Timeframe and Project Management

  • Estimated Timelines: Every signage project is different. A simple sign might be quick to design and install, while something more complex takes longer. The company should give you an estimated timeline for designing, making, and installing your signage. This helps you plan and ensures that the sign is ready when you need it.
  • Project Management and Communication: Good project management is key, especially for business owners juggling multiple tasks. The sign company should keep you updated on the progress of your next signage project. Regular communication means you’ll know if things are on track or if there are any delays.
  • Dealing with Delays and Issues: Sometimes, things don’t go as planned. A dependable company will let you know about these problems right away and work with you to fix them. It’s also important that the sign reflects your brand’s message effectively, so any revisions needed should be handled efficiently.

Wrapping it up

Selecting the right signage company is key to effectively showcasing your brand and attracting potential customers. Focus on understanding your needs, assessing the company’s expertise, and balancing quality with budget.

A thoughtful approach to choosing signage ensures it not only resonates with your target audience but also becomes a vital part of your overall marketing strategy and brand identity.

What you should do next

If you’re in San Antonio and looking for the best San Antonio sign company, City Signs is your answer. We have a wealth of experience and know-how in this industry and can provide your business the assurance that your next project will be handled properly.


What Makes a Good Signage?

Good signage effectively communicates its message through clear visuals and concise text. It should be easily readable, visually appealing, and appropriately placed to capture the target audience’s attention. Durability and relevance to the brand or message are also key factors.

What Are the Three Main Types of Signboard Strategy?

The three main types of signboard strategies are informational, directional, and promotional. Informational signs provide details about services or facilities, directional signs guide people to a location, and promotional signs advertise products or events.

Are Sign Companies Profitable?

Sign companies can be profitable, particularly if they cater to a diverse range of clients and keep up with market trends. The profitability often depends on factors like the quality of work, customer service, innovation, and the ability to adapt to new technologies and materials.

How Do I Choose a Sign Board?

To choose a sign board, consider the purpose, location, and audience. The design should align with your brand identity and be visible and legible from the intended viewing distance. Material choice and durability are also important, especially for outdoor signs.

Why invest in signage?

Investing in signage is a strategic move for any business aiming to boost its visibility and attract more customers. Signage not only marks your location but also communicates your brand’s personality and values to the public, making it an indispensable tool for effective marketing and brand recognition.